PERNILLA BELFRAGE
DIRECTOR
I create multi-dimensional experiences where the audience is invited to participate and interact. I explore storytelling at the intersection of art, tactility and sound by using new technologies. Since 2017 I mainly work with VR (virtual reality). My first VR experience was the calming VR and spatial experience The Garden of Thoughts, that premiered at Nordic Panorama Film Festival in September 2017 and was on tour in Sweden and in the UK, until November 2018. My latest VR experience is called Angelonia and will premiere in 2024. Angelonia is a documentary VR experience based on the life of marathon pioneer, and my aunt, Gulli Nilsson. Over the years, I have also created VR installations and video installations for various clients, as well as conducted workshops and given various talks.
I began freelancing in 2004 and over the years I have worked with everything from illustration, film, animation, tactile art (textile design and embroidery), graphic design, web design, to experience design and VR. In 2023 I founded my own production company, Studio Lumin AB.
The combination of different and sometimes opposite worlds has been a theme in my work and life. In the past I travelled a lot and lived for longer time periods abroad. The journeys and meeting people from around the world has been an important source of inspiration to me. I enjoy the energy in big cities as much as the peacefulness in nature. I believe that the magic happens when different worlds meet and experiences are shared.
My art and film studies include; Comic Artistry at Serieskolan in Malmö, Sweden, Documentary Filming at Fridhems Folkhögskola, Sweden, Web Design at Parsons The New School in Paris and Art History and Graphic Design at Lund University, Sweden. Over the years, I have also participated in several labs and workshops. Most recently, I participated in AI Audiovisual Lab (2024) and I was one of the participants of ANIDOX:LAB 2021 (read more below).
Member of Svenska Tecknare (The association of Swedish illustrators, graphic designers and animators).
Please contact me here if you´re interested in a collaboration!
R E F E R E N C E S
"Pernilla is a hardworking creative force. She juggles the visual, tactile and technical dimensions with persistence and competence. Pernilla provides high-level professionalism and deliver even when time is tightened and pressure increases. She exhibits stability and loyalty."
Jakob la Cour, Interactive artist and design consultant
"I know Pernilla to be a passionate and driven filmmaker and artist. She has a unique combination of business and creative skills, she is able to communicate her goals clearly and to handle the complexity of developing and financing simultaneously. I recommend her wholeheartedly for future collaborations or commissions."
Cecilie Stranger-Thorsen, former Festival and Innovation Manager at Nordisk Panorama Film festival
F E S T I V A L S / E X H I B I T I O N S / C O N F E R E N C E S
2 0 2 0 Bionalen Film festival/Regionmuseet Kristianstad Bortom/Beyond, video installation (Oct 10-11) Biblioteken i Jönköpings län Glänta, VR installation (on tour January-March 2020)
2 0 1 9 Bästa Biennalen Galleri Format, Malmö (Oct 19-20) Biblioteken i Vaggeryds Kommun och Jönköpings län Glänta, VR installation (July 2nd-October 31st)
2 0 1 8 The Garden of Thoughts, VR installation Gnosjö Bibliotek, Gnosjö, Sweden (Nov 12-16) | The Conference, Malmö Opera, Malmö, Sweden (Sept 4-5th) | VR Connect, Media Evolution City, Malmö, Sweden (June 12th) | Galleri Format, Malmö, Sweden (May 25-27th) | VR Sci Fest, Stockholm, Sweden (May 18th) | Pixel Film Festival, Malmö, Sweden (April 21st) | Future Tech Now, Virtual Reality Show, London, United Kingdom (April 5th-7th) | Financing Forum for Kids Content, Malmö, Sweden (March 13th)
2 0 1 7 The Garden of Thoughts, VR installation Stockholm International Film Festival, Stockholm, Sweden | VR meet-up, Hobo Hotel, Stockholm, Sweden | Nordic Nights - The Future at Dunkers Kulturhus, Helsingborg, Sweden | Nordisk Panorama Film Festival, Malmö, Sweden.
N O M I N A T I O N S
2 0 1 8 "The Garden of Thoughts" was nominated for the Best VR Award at the Pixel Film Festival, Malmö, Sweden (March). Received the jury´s special mention (April).
S P E A K I N G
2 0 1 8 Gnosjö Bibliotek, Gnosjö, Sweden. “About The Garden of Thoughts” Did an artist talk about The Garden of Thoughts, describing how I work with VR and how I developed the concept. VR/AR Meet-up, Malmö, Sweden. “Creating a moment of calm” In this talk I described my creative process and shared ideas on how virtual reality can be used to reduce stress and to enhance our senses. Foresight Factory (trend agency), London, United Kingdom. “How to make VR meaningful” I was invited to the agency's "The Creative Exchange" (a programme which invites innovators, experts and industry disruptors to share their ideas) to present my work and to discuss the connection between the physical and VR worlds, and the future role of VR in consumers’ lives | Financing Forum for Kids Content, Malmö Sweden at the Opening Industry Day - "NEW REALITIES – NEW WORLDS – NEW EXPERIENCES". I was one of 4 speakers invited to do an inspirational talk about how I work with VR in combination with installation and to show my VR-experience "The Garden of Thoughts".
2 0 1 7 Nordisk Panorama Film Festival - "How we did it: VR as a performative space". I did a 45 min talk about my VR-experience "The Garden of Thoughts" (Le jardin des pensées), together with Bjarke Pedersen, experience designer. | Stpln, Malmö - Did a talk about my project and why I work with VR on a inspirational day for film and journalist students. | 2 0 1 4 Nordisk Panorama Film Festival - "Creating film through crowdsourcing". | 2 0 1 4 Kulturmässan, Malmö - "To embroider a film" | 2 0 1 2 Nordic Game, Malmö - Presentation and pitch.
L A B S / W O R K S H O P S
2 0 2 4 AI Audiovisual Lab, Gothenburg Participated in a lab for creatives within film, games and art organized by Kulturakademin in collaboration with Film & TV Lindholmen, GameLab Lindholmen, Filmcentrum Väst, BoostHBG and with support from Västra Götalandsregionen and Region Halland. (April-May)
2 0 2 1 ANIDOX:LAB, Viborg, Denmark My project ANGELONIA was one of 8 European projects selected for the ANIDOX:LAB 2021.( April-October)
ANIDOX:LAB is a tailor-made professional training course – for documentary and animation creatives, directors, producers and professionals with an animated documentary project in development. The lab is a part of The Animation Workshop / VIA University College’s professional training programme. In partnership with the Danish Film Institute, The Swedish Film institute, Viken Filmsenter, CPH:DOX, Nordisk Panorama and Documentary Campus.
2 0 1 9 - 2 0 2 0 Malmø Doc Lab Participated in a lab for documentary directors organized by AutoImages, Malmö, Sweden.
P R E V I O U S W O R K A N D C A R E E R
I've illustrated and collaborated on eight childrens’ books, published by one of Sweden’s best known publishing houses; B. Wahlströms. The books were published between August 2009 and October 2013.
I also have a previous career, before I decided to follow an artistic path in life. I hold a Master of Science degree in International Business Administration (French alignment), with a major in marketing communication and design management from Lund University and ESCP in Paris. I’ve also stuided Art History and graphic design at Lund University and web design at Parsons Paris. Please visit my LinkedIn profile for further information.