Pernilla Belfrage (b. 1974 in Lund, Sweden), creative director VR and visual artist. Since 2004 Pernilla has worked with her passion in life; visuals and storytelling. Her work spans from illustration, tactile art (textile design and embroidery), graphic design, film, experience design and VR.
Pernilla currently explores storytelling at the intersection of art, tactility and sound by using VR technology. She creates multi-dimensional experiences where the audience is invited to participate and interact. The themes that inspires her are personal growth and inner journeys, interconnectedness and meditative states of mind.
The combination of different and sometimes opposite worlds is the red thread in Pernilla's work and life. She loves travelling and has lived for longer time periods abroad; in France, Belgium and from time to time in New York. The journeys around the world have been a huge source of inspiration to her.
Pernilla has studied Comic Artistry at Serieskolan in Malmö, Sweden (2003-2005), Documentary Filming at Fridhems Folkhögskola, Sweden, Web Design at Parsons The New School in Paris (2000) and Graphic Design and Art History at Lund University, Sweden.
Since 2011 she has been working with interdisciplinary projects, involving film, tactile art and audience engagement.
S P E A K I N G
2017 Nordisk Panorama Film Festival - "How we did it: VR as a performative space". I did a 45 min talk about my VR-experience "Le jardin des pensées, together with Bjarke Pedersen, experience designer. | 2017 Stpln, Malmö - Did a talk about my project and why I work with VR on a inspirational day for film and journalist students. | 2014 Nordisk Panorama Film Festival - "Creating film through crowdsourcing". | 2014 Kulturmässan, Malmö - "To embroider a film" | 2012 Nordic Game, Malmö - Presentation and pitch
P R E V I O U S W O R K
Pernilla has illustrated and collaborated on eight childrens’ books, published by one of Sweden’s best known publishing houses; B. Wahlströms. The books were published between August 2009 and October 2013.
Pernilla also has a previous career, before she decided to follow her artistic path in life. She has a master's degree in marketing and design management from Lund University and ESCP in Paris, and worked for several years with marketing communication for clients like IKEA (Sweden and US), Martine Leherpeur Conseil (Trend Agency, Paris) and AREA (Textile Design company, New York).
Pernilla currently lives in Ramsåsa, Sweden.
Photo: Jakob la Cour, 2017.